with so many voices it can be hard to know what to listen to and risk missing what's important to your customers and future customers.
user needs evolve, expectations change, and opportunities come fast.
using a mix of specialist social AI linguistic engines + consumer insights + a world centric design.
we help identify, visualise unmet needs and adjacent or break through opportunities.
insight options
01
stay curious
awareness + wonder
sprint study
agile global listening using specialist linguistic AI engines. delivering metric led insights from unstructured text, blogs, forums, social.
we track targeted sector(s), competitors, brands + collate user trending topics.
then collate and capture the good, the great and the 'opportunities'
identify current pain points / needs gap/ unmet or trending opportunities
present weighted opportunities -collaborate and review together to help support your business needs and direction.
available as:
one off study to help with compass headings
or repeated studies- run to complement brand health checking + continually feed into your product road strategy
02
user input
refinement + wisdom
front end insights
sprint study + targeted user insights studies.
visualised solutions
in person user insights study..
summary of observations
presentation of enhanced directions and needs gap
mix of social AI, Front End Insights unmet needs capture and idea exploration refinement
working with specialists, for EU based studies/ translators/recruitment of candidates/data protection.
03
valued
opportunity to solution
design development
sprint study + user insights + concept development + 3D proposals
capture unmet needs
order the opportunities
visualise the innovation paths + solutions
evaluate via quant +/ qual
3D exterior surface development of concept proposal
