we have all focused-on USER/human centric design to deliver great well rounded product solutions.
now it's time to zoom out and reframe our collective design development efforts and focus on WORLD centric solutions...
positive reach example options
01
want V need
assess its true purpose
the old adage- the emperor's new clothes.
momentum on project can be great... and we love to create, but if what we are doing is not needed - does not fit a purpose or solve a need, then we'd all rather switch to work that does us ALL good.
focus on what we should do not what we could do.
bring us in to evaluate and be the one to say 'no'
02
do more with less
be edited / think nomadic
the material in not yet immaterial
material selection + a positive balanced CMF -
to ensure more post-consumer materials can be used at the start and careful polymer / pigment selection enables greater reuse at the end of life
process optimisation
automate the mundane
out of box, ecom + product journeys-
VBL edit- simplification + execution -avoid waste
build consistency with clarity
platform + DTV - design to value methodology
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03
design for LIFE
to benefit and last
complementing 1 + 2, using this process to enhance the longevity and usefulness of a brand's product offerings.
thoughtfully designing product solutions that can adapt and be adapted to users evolving needs- so serving the consumer for longer.
taking lessons from the professional tool industry, like Stihl, where products are designed to be more readily repairable.
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