company founder profile picture

founder
stephen houghton

twenty years creative leadership experience gained across multiple markets, sectors and roles. from the renowned consultancy Tangerine to leading insights teams, trends and managing multi-disciplined creatives in 6 studios for a Fortune 250 organisation.

innovative, forward-thinking with expertise in driving design excellence through diverse global teams and technology.  +110 patents / design registrations, has a proven track record of delivering user and business focused innovation within organisations and global brands.

pivot dustbuster with its nose angled outwards
black and decker pivot dustbuster with nose half way round before closing it for storage.
pivot dustbsuter folded up after useclose up rendering of the pivot hand vacuum
rendering of flexi hand vacuum range  orange one in background, half view of titanium in foreground.
rendering of flexi hand vacuum range  pink one in background, half view of titanium in foreground.

iconic
simplicity

visual brand language + identity

black and decker pivot dustbuster and flexi hand mini canister vacuum  image both in titanium grey on white background
black and decker stick vacuum plan view of gold brushless unit showing bowl and state of charge indicator.

easy
by design

brand + user centric design thinking

side elevation rendering of a cordless brushless stick vacuum
side elevation of gold and silver stick vacuum
gold coloured aluminium floor extension tube
black and decker stick vac removable bowl with  one click easy empty feature
side view of the gold coloured aluminium floor extension tube
plan view of stick vacuum floor head with new anti tangle brush bar
close up image of the different brush bar and bristle designs utilised to enhance the pick up performance of different floor types
side elevation of stick vac floor head
side elevation rendering of the  black & decker mouse sander zoom in link to the black and decker mouse sander

every house needs a mouse

redesigning a classic

front isometric view of black & decker mouse sander
front nose detail image of the  black & decker mouse sander
black and decker matrix drill rear isometric view
black and decker matrix drill side view and two accessory headszoom in link to the black and decker matrix cordless drill
black and decker matrix drill four accessory heads
kitchen scene with user insight summarylink reveals the kitchen updated image with text showing the solution needs for chemical free cleaning.
boarder to open plan living and kitchen scene with user insights summarylink reveals the living area in the home with two floor types and idea to have handle command on steam mop to solve moving from room to room quickly and changing steam settings more easily

front end insights + innovation

building a new category

link reveals the living room and sketches for steam mop with  self stand feature, auto stop steam and removable easy fill water tank
close up of a patented auto stand and steam shut off feature
steam mop water tank detached and under a tap being filled with water
front elevation of steam mop
colour theory image for the steam mop range
rendering of the mini peristaltic water pump used to minimise pump clogging risks in hardwater areas..
front elevation of steam mop
close up image of the steam mitt and steam clouds
image showing the steam mitt steam mitt steam generator side elevation view - white on  light blue background
cordless hand vacuum range - showing pet vacuum, floor extension kit and chassis stick vac options

do more with less

platform design
less components
less assembly
less weight yet more features
2x the performance

close up detail image of the state of charge indicator on the white hand vacuum
sketches on olive grey background showing a user holding a hand vacuum and cleaning different areas of the home and a cross section of a hand vac showing 2x the performance with new internal layout.a white, black & decker hand vacuum on an olive grey background

TPS

digital tone and technical product story for new technology

image showing the DEWALT powerstack battery opened up and inside new pouch cell technology is visible
two DEWALT battery packs in a grey concrete building floor scenetwo DEWALT battery packs in a grey concrete building floor scene - one is out of focus
world map in 3D with green dots showing team support locations

specialists around our world...

industrial designers
CGI artists
motion graphics

specialist service partners
social listening engines +
qualitative research respondent search specialists
AR + configurator hosting

what can we do together?

Established in 2022, Reach Design Limited  is a specialised design services agency registered in England and Wales with company no. 14142016